Did you know that there is an
"Attention Center" in the brain?
Find out about RAS and why goal setting works
Contributed by Jim Henion

Email David@CoachingConfidential.com to learn more

Why does the simple process of writing out goals and visualizing their accomplishment work? Although there are many theories about this, one is related to what is called the Reticular Activating System (RAS). It is an integral part of every persons brain and motivation process.

The RAS is the attention center in the brain. It is the key to "turning on the subconscious capabilities of the creative mind." Many believe it to be the center of motivation. This system determines what we pay attention to. In other words, it is the part of the brain where the world "outside" of you and your "inside" world of thoughts and feelings come together and meet.

Goal setting is the process of telling your RAS what is important to you, so that it lets in information that is important to the achievement of a particular goal.

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