Monday, June 15, 2009

Online Article Marketing Tip - The Title

Article Marketing:
Use A Descriptive Keyword-Rich Title
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There are a variety of ways to promote your Internet business and to help generate traffic to your website or capture page. One of the most effective and economical methods is to write an article that offers real value for the reader. This method can generate free traffic, build link popularity, and attract your target audience. However, article marketing only works best when proven key elements are properly implemented.
.One of the most important elements of article marketing is to create an article title that clearly identifies the content. It is important to use keywords that quickly catch the attention of readers and the search engines. Think of the title as a headline to a news article, where each word is critical to the description. In other words, in as few words as possible, the reader understands what the article is about.
.When readers use the Internet to find information, they usually begin by entering descriptive keywords into one of the major search engines or directories. Your goal is to create a title for your article that corresponds to the words that they most likely will enter.
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After all, if your article title does not surface as a result of a reader's search entry, then your article will not be read. You can write prize-winning content (and end it with a signature paragraph to reach you for more information) but that will not mean much if the article never reaches your target audience.
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When an article title is carefully created it will help to place the article higher up in the search engine results. Sometimes the specific words selected will be the natural consequence of the articles purpose. However, it is wise to utilize one of the keyword software tools that are readily available to help in this process. You may be surprised to find out which keyword phrases most people actually enter when searching for their topic. There are many free and fee-based keyword software programs to access. Simply use a search engine to find one that will work best for your purpose.
.Article marketing is a very effective way to establish yourself as an "expert" on a particular topic. It is considered one of the favorite methods to create interest in a product or service because it can be very economical and viral. You can write an article and submit it to directories at no cost. That is, unless you chose to job-out the writing or submit it to a fee-based article directory.
.Well written articles are notorious for spreading throughout the Internet, surfacing in search engines, directories, blogs and so on. But, always keep in mind that the best article in the world must have a descriptive, easy-to-understand title that includes keywords that will catch the attention of readers and the search engines.

David Schaefer is an entrepreneur and writes on the topics of personal development. Follow David's insights at http://twitter.com/davidschaefer
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Monday, June 01, 2009

2 Basic Terms Of Online Marketers

Quick Definitions of 'Internet Marketing' and 'SEO'.
There are two Internet terms that often need clarification for entrepreneurs who are new to online promotion of a product or service. Those terms are 'Internet Marketing' and 'SEO'. So, here are the 'cliff notes' definitions.
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What is Internet Marketing?
.Internet marketing, also referred to as online marketing, web marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. A broad range of tools and tactics are used in the execution of Internet marketing and can range from email newsletters to paid advertisements on third party websites. Due to its flexibility and global reach, businesses of all sizes can greatly benefit from the proper use and implementation of Internet marketing.
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What does SEO stand for?
.SEO stands for Search Engine Optimization. SEO is the process of improving the volume and quality of visitors to a website from search engines via “natural” or “organic”, non-paid for results. Typically, the closer to the top of the list that a website appears when a search is conducted, the more targeted visitors will click on the link to that website. SEO occurs both on a website and off the website in order to properly coordinate results in all search engines.

David Schaefer is an entrepreneur and writes on the topics of personal development. Follow David's insights at http://twitter.com/davidschaefer
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